At Hustler, we’re obsessed with crafting revolutionary livestock farm equipment that customers absolutely love!


Did you know? we are a 100% Kiwi-owned company, based in Hastings, Hawke’s Bay. Since 1961, we have been innovating, developing new products by rethinking the everyday.

We are proud to stand by the men and women who work hard every day to put food on our plates. Thank you to all the farmers!

Watch this space, stay tuned, there is much more to come.

We’re on a mission to help farmers and ranchers ‘Achieve More Everyday’ with the ‘World’s Best Livestock Feeding Solutions’.

4 Generations of Rethinking the Everyday™

Building a Jet Engine for his push-bike at just 8 years old… was one of the many inventions that just occurred on the Currie family farm. Needless to say when Russell’s father discovered the contraption, “he tried to pull the hand brake on the idea”

That same inventive gene went on to kick off Hustler Equipment some 60 years ago with that very gene running through 4 generations and creating a thriving global company Head Quartered only a few miles from the original farm in the back blocks of  New Zealand

Global Company

Hustler has grown its business on global demand, by staying at the forefront of an industry where technological developments are constantly emerging and discerning buyers are seeking to improve their efficiencies.

Much of the testing and trialing of new equipment is carried out by end-users in the field, and around the world to ensure that Hustler products meet the demands of a global market.

The History of Hustler

From humble beginnings on a farm in Hawke’s Bay, New Zealand in 1961, steady increase has led to the creation of a global company with exceptional foundations. Hustler builds uniquely engineered, world-class products which are formed from an innovative heritage of ingenuity and combined with a wealth of industry knowledge and experience. Hustlers innovation is all supported with it’s heritage, by rethinking the everyday, everyday right from the beginnings. 

Contact Us

We’re always happy to tell more about the stories of the people who made Hustler.
If you have any questions about Hustler’s innovative products, please let us know.

R.H. Currie started making orchard equipment from his shed in Raupare Rd.

First sprayers built.

First hydraulic rams produced.

Company moved to Ikanui Rd, Hastings.

Started making their own sprayers for contractors (Winstone)

INDUSTRY FIRST – Patented self-steer sprayers introduced.

INDUSTRY FIRST – Patented Mast sideshift

INDUSTRY FIRST – Patented high ground clearance

INDUSTRY FIRST – Patented bin-tipper clamp

Moved workshop to Stoneycroft St

 ‘HUSTLER’ brand was launched.

 2-year warranty introduced. 

 1st ‘Hustler’ Brand Refresh 

INDUSTRY FIRST – Multi-lift™ non hydraulic forklift patented in NZ and Australia.

New range of all-roller ‘Clearview’ masts introduced.


INDUSTRY FIRST – Front Runner™ front mounted minilift introduced.

 Standard Top Link range introduced.

Larger site opened in Omahu Rd, Hastings.

SPIKA™ bale spiker and feeder introduced. 

Load Floater™ Suspension bin fork introduced.

INDUSTRY FIRST – Patented CHAINLESS 2000 bale feeder introduced.

INDUSTRY FIRST – Softarms™ developed for handling wrapped bales.

INDUSTRY FIRST – Rolatrac™ mounting system for New Holland Supersteer tractors introduced.

INDUSTRY FIRST – Equaliser introduced.

INDUSTRY FIRST – VS™ high visibility fork arm introduced

 VMX™ forklifts launched


Expansion to factory at Omahu Rd, Hastings.

Patented CHAINLESS 4000, self-loading bale feeder introduced.

Purchase of land for future factory

2nd ‘Hustler’ Brand Refresh

INDUSTRY FIRST- CHAINLESS freeflow wiper introduced – dramatically reducing jamming and clogging of difficult bales.

SL Range bale-feeders introduced

Spraysmart imported sprayer range introduced.

 SL-450T folding extension trough feeder introduced.

Raven Precision farming range introduced.

SLX bale feeders launched. 

 Large capacity 1500L linkage sprayers introduced. 

Spraysmart Target Range introduced

 NZ’s Toughest Spraysmart Duraboom launched.  

Revolutionary Katipo sprayer range introduced, changing the game for linkage sprayers.

X5000 Series re-developed Chainless bale feeders introduced.

INDUSTRY FIRST- Patented Snaplox™ auto connection system introduced.

SL360X bale feeder launched.

Hustler Equipment acquires Robertson Manufacturing, established in 1977, who are renown for the unique Combi feedout wagon. 

Construction of current Hustler building started in 2017

Wireless Touch Feed introduced 

All NEW Combi RX & CM Feedout wagons introduced. A five model range, Hustler’s biggest launch to date.

Hustler Nomenclature Refresh  –  Introduced new colours, product names & at the all-new Armacote system. 


INDUSTRY FIRST-  FeedLink – World First proof of-placement, feed management and weighing system released.

Moved into Current Hustler Building  – Global Headquarters, 1417 Omahu Rd

Hustler Live Virtual demos launched globally.

Hustler Equipment’s 60th Anniversary – 1961-2021.


National Combi RX218 Feedout Wagon Roadshow.

Our Foundational Values

Hustler has stood the test of time, founded in 1961 on the same guiding principles that govern everything we do today.


We are exceptionally passionate about doing the job perfect for every single customer so they become a ‘raving fan’ and want to “speak up” for Hustler


Our guiding principle, we challenge traditions and conventional thinking to find new and more effective ways for the team and our customers to get more done everyday while giving an effortless experience.


We say what we do, and do what we say without delay! We keep it simple and find ways to become the “fastest fixers”


We search for solutions, not problems. Because we all achieve more together when we’re driven by solutions. We draw on others when out of our depth. And we make things simple and clear for everyone we deal with


We adhere to the highest moral principles and professional standards. If we’re wrong we own up and find a way to move forward. As our founder once said “we do what’s right, ahead of making money”


Energy builds momentum and with the momentum, everyone wins! Our Customers, Our Dealers, and Our Team. We’re about building others up and bringing the best out of everyone. We leave others better off each time we have to do with them

Management Team


Patrick Lawry

Operations Manager 

Lola Aubert

Global Marketing Manager

Scott Scheepers

Global Customer Care Manager

Field Consultants


Lance Paskewitz

Business Development Manager & Territory Manager – North America

Russell Seed

Territory Manager – North America

Jordan Symington

Territory Manager – North America

Jayden Lock

Inside Sales – North America

Angus Hewetson

Territory Manager

Nigel Salter

Territory Manager – Australia 

Nigel Holt

Business Development – New Zealand & Exports

George Hewetson

Territory Manager – New Zealand

Mike Gibbs

Business Development – UK & Europe

Fabiano Debard

Business Development – France

What our customers are saying

paul bevan

“My clients have observed my operation working with these bale grabs and have invested in a set of their own. They’re great!”

Paul Bevan, Kereru (New Zealand) - Mega Softhands

“He can go off mustering while the kids and I can carry on spraying the lambs.  It’s our life on this farm”

Lisa Tahau, Titiokura Station (New Zealand) - Katipo/Applic8r - Sheep Jetter

“The machine has saved me a lot of aches and pains”

Mike Lough (Ireland) - Unrolla SL360X/LX105

“The ability to pick up from both direction and feed both ways with our bale feeder is a benefit. We chose Hustler because we saw it as the best bale feeder on the market”

Sheldon Reed, Darfield (New Zealand) - Unrolla SL360X/LX105
Sarah video festured image

“We put all that time and energy to put up beautiful hay with all the Alfalfa leaves, and the processor kind of just blows it up into the air. I wanted to go with something that would just roll the bales out”

Sarah Salsbury, Montana (USA), - Chainless X5000/TX205

“I would recommend Hustler for anyone wanting reliability, ease of handling, saving time which saves money “

Brian Attwood, Ruatangata (New Zealand) - Chainless X2000/LM104
andrew gordon 2

“It’s never broken down, side bars are very useful as you can see where it is when going through gates as well as keeping mis-shapen bales in the chamber on the steep country we operate on”

Andrew Gordon (Scotland) - Unrolla SL700X/TX205
Jeremy Smith, Kentucky, XR1500 (portrait)

“We saved about 40% on labor… I would definitely say that this is a product well worth buying.”

Jeremy Smith, Kentucky (USA) - Chainless XR1500/SX105 Rebaler
Andrew Ferguson

“After running the Hustler for a few months, we decided to go ahead and purchase two more”

Andrew Ferguson (USA) - Chainless X5000/TX205
David king

“When feeding out we don’t want to be mucking around. It’s an awesome machine, hasn’t given us any trouble so far and honestly can’t see it giving us problems in the future”

David King, Carew (New Zealand) - Chainless X5000/TX205

Why Hustler

Hustler has been designing and building farm equipment since 1961. We combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks.

Our head office location in one of New Zealand’s key agricultural regions keeps us in touch with the requirements of some of the world’s best farmers. We listen, we observe, and we challenge the status quo to develop products that meet the evolving needs of agriculture. Industry-leading technology ensures meticulous manufacturing standards.

All new Hustler products undergo a grueling test programme, When they survive we stand behind them with our five-year warranty and our global dealer network.


How long is the warranty on Hustler Products?

Am I able to feed fine chopped bales with a Chainless balefeeder?

Can the Chainless feed out round bales both ways?

Will I be able to feed round and square bales?

Am I able to feed straw bales with a Chainless balefeeder?

Do your chain type balefeeders use bushes or bearings?

How do I find out which loader brackets I need?

Where do I get spares and backups?

How do I find my nearest Hustler dealer?

How do you take product feedback?

Where are your products tested?

How long does a new product take to develop?

What Charities does Hustler give to

After-sales customer care

Our dedication to you doesn’t stop when you leave the dealer. That’s because owning a Hustler should be as rewarding as the time it saves you.

All Hustler built products are backed with a full 5-year warranty for added peace of mind in the field and include Hustler’s legendary service, back up and support that exceeds your expectations.

Hustler Equipment is an official New Zealand FernMark Licencee, a government programme which  promotes and protects New Zealand products and services on a global scale.

Visit our support page to locate your nearest Accredited Dealer, to contact our Hustler Field Consultants, to access to literature, resources, help or to find out more about our after-sales support.

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