Company
At Hustler, we’re obsessed with crafting revolutionary livestock farm equipment that customers absolutely love!
RETHINKING THE EVERYDAY, everyday
Did you know? we are a 100% Kiwi-owned company, based in Hastings, Hawke’s Bay. Since 1961, we have been innovating, developing new products by rethinking the everyday.
We are proud to stand by the men and women who work hard every day to put food on our plates. Thank you to all the farmers!
Watch this space, stay tuned, there is much more to come.
We’re on a mission to help farmers and ranchers ‘Achieve More Everyday’ with the ‘World’s Best Livestock Feeding Solutions’.
4 Generations of Rethinking the Everyday™
Building a Jet Engine for his push-bike at just 8 years old… was one of the many inventions that just occurred on the Currie family farm. Needless to say when Russell’s father discovered the contraption, “he tried to pull the hand brake on the idea”
That same inventive gene went on to kick off Hustler Equipment some 60 years ago with that very gene running through 4 generations and creating a thriving global company Head Quartered only a few miles from the original farm in the back blocks of New Zealand
Global Company
Hustler has grown its business on global demand, by staying at the forefront of an industry where technological developments are constantly emerging and discerning buyers are seeking to improve their efficiencies.
Much of the testing and trialing of new equipment is carried out by end-users in the field, and around the world to ensure that Hustler products meet the demands of a global market.
The History of Hustler
From humble beginnings on a farm in Hawke’s Bay, New Zealand in 1961, steady increase has led to the creation of a global company with exceptional foundations. Hustler builds uniquely engineered, world-class products which are formed from an innovative heritage of ingenuity and combined with a wealth of industry knowledge and experience. Hustlers innovation is all supported with it’s heritage, by rethinking the everyday, everyday right from the beginnings.
We’re always happy to tell more about the stories of the people who made Hustler.
If you have any questions about Hustler’s innovative products, please let us know.
R.H. Currie started making orchard equipment from his shed in Raupare Rd.
First sprayers built.
First hydraulic rams produced.
Company moved to Ikanui Rd, Hastings.
Started making their own sprayers for contractors (Winstone)
INDUSTRY FIRST – Patented self-steer sprayers introduced.
INDUSTRY FIRST – Patented Mast sideshift
INDUSTRY FIRST – Patented high ground clearance
INDUSTRY FIRST – Patented bin-tipper clamp
Moved workshop to Stoneycroft St
‘HUSTLER’ brand was launched.
2-year warranty introduced.
1st ‘Hustler’ Brand Refresh
INDUSTRY FIRST – Multi-lift™ non hydraulic forklift patented in NZ and Australia.
New range of all-roller ‘Clearview’ masts introduced.
INDUSTRY FIRST – Front Runner™ front mounted minilift introduced.
Standard Top Link range introduced.
Larger site opened in Omahu Rd, Hastings.
SPIKA™ bale spiker and feeder introduced.
Load Floater™ Suspension bin fork introduced.
INDUSTRY FIRST – Patented CHAINLESS 2000 bale feeder introduced.
INDUSTRY FIRST – Softarms™ developed for handling wrapped bales.
INDUSTRY FIRST – Rolatrac™ mounting system for New Holland Supersteer tractors introduced.
INDUSTRY FIRST – Equaliser introduced.
INDUSTRY FIRST – VS™ high visibility fork arm introduced
VMX™ forklifts launched
Expansion to factory at Omahu Rd, Hastings.
Patented CHAINLESS 4000, self-loading bale feeder introduced.
Purchase of land for future factory
2nd ‘Hustler’ Brand Refresh
INDUSTRY FIRST- CHAINLESS freeflow wiper introduced – dramatically reducing jamming and clogging of difficult bales.
SL Range bale-feeders introduced
Spraysmart imported sprayer range introduced.
SL-450T folding extension trough feeder introduced.
Raven Precision farming range introduced.
SLX bale feeders launched.
Large capacity 1500L linkage sprayers introduced.
Spraysmart Target Range introduced
NZ’s Toughest Spraysmart Duraboom launched.
Revolutionary Katipo sprayer range introduced, changing the game for linkage sprayers.
X5000 Series re-developed Chainless bale feeders introduced.
INDUSTRY FIRST- Patented Snaplox™ auto connection system introduced.
SL360X bale feeder launched.
Hustler Equipment acquires Robertson Manufacturing, established in 1977, who are renown for the unique Combi feedout wagon.
Construction of current Hustler building started in 2017
Wireless Touch Feed introduced
All NEW Combi RX & CM Feedout wagons introduced. A five model range, Hustler’s biggest launch to date.
Hustler Nomenclature Refresh – Introduced new colours, product names & at the all-new Armacote system.
INDUSTRY FIRST- FeedLink – World First proof of-placement, feed management and weighing system released.
Moved into Current Hustler Building – Global Headquarters, 1417 Omahu Rd
Hustler Live Virtual demos launched globally.
Hustler Equipment’s 60th Anniversary – 1961-2021.
National Combi RX218 Feedout Wagon Roadshow.
Our Foundational Values
Hustler has stood the test of time, founded in 1961 on the same guiding principles that govern everything we do today.
QUALITY & SIMPLICITY:
We’re all about building high-quality, dependable products and keeping things simple.
CUSTOMER OBSESSION:
We’re always striving to create raving fans through outcomes, not transactions.
ACHIEVE MORE EVERYDAY:
We’re on the lookout to challenge convention to help customers and our team get more done.
DO WHAT’S RIGHT:
“We do what’s right, ahead of making money.”
We’re always out to take ownership, set things right, stay solutions-focused, and move fast.
Management Team
Brent Currie
CEO
Arne Currie
CFO
Patrick Lawry
Operations Manager
Burgen Taylor
R&D Manager
Scott Scheepers
Global Customer Care ManagerField Consultants
Russell Seed
Territory Manager – USA
Jordan Symington
Territory Manager – USA (East)
Jayden Lock
Territory Manager – USA (West)
Nigel Salter
Territory Manager – Australia
Nigel Holt
Business Development – New Zealand & Exports
George Hewetson
Territory Manager – New ZealandWhat our customers are saying
“My clients have observed my operation working with these bale grabs and have invested in a set of their own. They’re great!”
“He can go off mustering while the kids and I can carry on spraying the lambs. It’s our life on this farm”
“The machine has saved me a lot of aches and pains”
“The ability to pick up from both direction and feed both ways with our bale feeder is a benefit. We chose Hustler because we saw it as the best bale feeder on the market”
“We put all that time and energy to put up beautiful hay with all the Alfalfa leaves, and the processor kind of just blows it up into the air. I wanted to go with something that would just roll the bales out”
“I would recommend Hustler for anyone wanting reliability, ease of handling, saving time which saves money “
“It’s never broken down, side bars are very useful as you can see where it is when going through gates as well as keeping mis-shapen bales in the chamber on the steep country we operate on”
“We saved about 40% on labor… I would definitely say that this is a product well worth buying.”
“After running the Hustler for a few months, we decided to go ahead and purchase two more”
“When feeding out we don’t want to be mucking around. It’s an awesome machine, hasn’t given us any trouble so far and honestly can’t see it giving us problems in the future”
Why Hustler
Hustler has been designing and building farm equipment since 1961. We combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks.
Our head office location in one of New Zealand’s key agricultural regions keeps us in touch with the requirements of some of the world’s best farmers. We listen, we observe, and we challenge the status quo to develop products that meet the evolving needs of agriculture. Industry-leading technology ensures meticulous manufacturing standards.
All new Hustler products undergo a grueling test programme, When they survive we stand behind them with our five-year warranty and our global dealer network.
After-sales customer care
Our dedication to you doesn’t stop when you leave the dealer. That’s because owning a Hustler should be as rewarding as the time it saves you.
All Hustler built products are backed with a full 5-year warranty for added peace of mind in the field and include Hustler’s legendary service, back up and support that exceeds your expectations.
Hustler Equipment is an official New Zealand FernMark Licencee, a government programme which promotes and protects New Zealand products and services on a global scale.
Visit our support page to locate your nearest Accredited Dealer, to contact our Hustler Field Consultants, to access to literature, resources, help or to find out more about our after-sales support.
