We’re obsessed with crafting revolutionary livestock farm equipment that customers absolutely love!


At Hustler, we combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks.

Hustler’s mission is to design and build world-class equipment that rewards customers bottom-line and simplifies everyday life.

We insist on understanding farmers’ needs better than anyone else, investing in our people to create an inspiring team that raises the bar in outstanding service to every single customer.


Global Company

Hustler has grown its business on global demand, by staying at the forefront of an industry where technological developments are constantly emerging and discerning buyers are seeking to improve their efficiencies.

Much of the testing and trialing of new equipment is carried out by end-users in the field, and around the world to ensure that Hustler products meet the demands of a global market.


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Hustler has stood the test of time, founded in 1961 on the same principals that govern everything we do today;

  • INTEGRITY – We believe and stand by our family values of trust and fair play.
  • RESPECT – We embrace each individual’s unique talents and operate in a spirit of cooperation.
  • RETHINKING – We’re not status-quo! We continuously strive for improvement. Everyday.
  • WORLDCLASS – From our product quality to our communications, we go by best practice.

Job Vacancies

We’re always on the lookout for great people to join our growing team, if you’re interested in working with us, get in touch.

Just let us know which position you want to apply for and attach your CV.

Submit your CV

What our customers are saying

“After having feeding out more than 23,000 bales, with minimal maintenance carried out over the last 13 years and with no major breakdowns, the decision was easy. We purchased our second... Read more
Wagyu Beef farm, Hawke's Bay, New Zealand. Chainless 2000
“The Hustler bale feeder is reliable and easy to operate. It handles rounds and squares, runs 8 hours a day, 5 days a week, and has been operating since 2003. It feeds evenly, and maintenance is... Read more
Paul of Oaklane Stables, Hawke's Bay, New Zealand. Chainless 2000
Read more reviews

Why Hustler

Hustler has been designing and building farm equipment since 1961. We combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks.

Our head office location in one of New Zealand’s key agricultural regions keeps us in touch with the requirements of some of the world’s best farmers. We listen, we observe, and we challenge the status quo to develop products that meet the evolving needs of agriculture. Industry-leading technology ensures meticulous manufacturing standards.

All new Hustler products undergo a grueling test programme, When they survive we stand behind them with our two-year warranty and our global dealer network.

  • Founded in 1961

  • Exporting for over 45 years

  • Created more than 15 industry first

  • More farmers choose Hustler bale feeders than any other brand*


Q. How long is the warranty on Hustler Products?

A full 2 year warranty applies globally to all products manufactured by Hustler Equipment and a full 12 month warranty applies to all products manufactured by Robertsons, a division of Hustler.  An optional extended warranty is available in some countries – contact your nearest dealer for more information.

Q. Am I able to feed fine chopped bales with a Chainless balefeeder?

Yes, the Chainless X5000 will feed out any bale! We have enhanced the Chainless 2000 and Chainless 4000 to feed these types of bales, but as with any balefeeder the longer the cut the easier it is to feed. We recommend with these models to lift the platform higher than usual.

Q. Can the Chainless feed out round bales both ways?

Yes – it doesn’t matter which way the bale is unwinding, a Chainless will feed it out

Q. Will I be able to feed round and square bales?

Yes, the Chainless models are designed specifically for feeding any type of bale round, square, hay, baleage, straw, etc. This is because of the twin drums turning at different speeds, which tease out bales rather than simply unrolling them.

Our SL and SLX model round balefeeders can feed out square bales with the optional sidebar kit fitted, although like all cradle-type feeders they will not feed square bales as well as the specially-designed Chainless range.

Q. Am I able to feed straw bales with a Chainless balefeeder?

Yes, round and square.

Q. Do you have a balefeeder that feeds into troughs?

Yes, the SL-450X is designed to feed into troughs and over fences. This model is unique in that the side extension can be foldedout of the way for transport or to feed over fences. Click here to see the SL-450X.

Q. Do your chain type balefeeders use bushes or bearings?

Bearings. Because bearings, unlike bushes, are silent and don’t flogg out when not greased. Bearings well out-last bushes and have much less friction, providing a smooth, free-running operation and require a lot less grease to maintain.

We mount our bearings externally to further prevent hay, silage juice, and straw from causing damage or premature wear, as found with any internally mounted bearing or bush. We use heavy duty, self-aligning, 4 bolt flange bearings with trash shields to withstand the harshest of conditions, even mud!

Q. How do I find out which loader brackets I need?

Click here to fill out our loader bracket dimension sheet.

Q. Where do I get spares and backups?

Hustler’s accredited dealers worldwide stock all common parts. Contact the Aftersales department should you require help identifying the correct parts

Q. How do I find my nearest Hustler dealer?

Type in your address on the dealer selection page, or phone +64 6879 7926


Our dedication to you doesn’t stop when you leave the dealer. That’s because owning a Hustler should be as rewarding as the time it saves you.

All Hustler built products are backed with a full 2 year warranty for added peace of mind in the field and include Hustler’s legendary service, back up and support that exceeds your expectations.

Visit the support page to locate your nearest Accredited Dealer, Hustler Field Consultant, literature, resources, help or after sales support

Visit the Support page
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