Company

At Hustler, we’re obsessed with crafting revolutionary livestock farm equipment that customers absolutely love!

60 years of MiNT.

Did you know that? This year, Hustler celebrates its 60th anniversary! We are a 100% Kiwi-owned company, based in Hastings, Hawke’s Bay since 1961.

We are proud to stand by the men and women who work hard every day to put food on our plates. Thank you to all the farmers!

Stay tuned, more to come.

We’re on a mission to help farmers and ranchers ‘Achieve More Everyday’ with the ‘World’s Best Livestock Feeding Solutions’.

4 Generations of Rethinking the Everyday™

Building a Jet Engine for his push-bike at just 8 years old… was one of the many inventions that just occurred on the Currie family farm. Needless to say when Russell’s father discovered the contraption, “he tried to pull the hand brake on the idea”

That same inventive gene went on to kick off Hustler Equipment some 60 years ago with that very gene running through 4 generations and creating a thriving global company Head Quartered only a few miles from the original farm in the back blocks of  New Zealand

Global Company

Hustler has grown its business on global demand, by staying at the forefront of an industry where technological developments are constantly emerging and discerning buyers are seeking to improve their efficiencies.

Much of the testing and trialing of new equipment is carried out by end-users in the field, and around the world to ensure that Hustler products meet the demands of a global market.

The History of Hustler

From humble beginnings on a farm in Hawke’s Bay, New Zealand in 1961, steady increase has led to the creation of a global company with exceptional foundations. Hustler builds uniquely engineered, world-class products which are formed from an innovative heritage of ingenuity and combined with a wealth of industry knowledge and experience.

1961

R.H. Currie started making orchard equipment from his shed in Raupere Rd.

First sprayers built.

‘CURRIE-BILT’ brand introduced.

Image: one of the first sprayers developed in early 1960’s.

1962

First hydraulic rams produced.

Image: ute-mounted sprayers for contractors developed in mid-1960’s.

1968

Company moved to Ikanui Rd, Hastings.

First exports to Hawaii, Bermuda, Samoa, Fiji
and Australia

Image: one of the first sprayers developed for Winstone.

1970

First turn-around tractor forklift produced.

Image: a turn-around tractor forklift front of R.H. Currie Manufacture at Ikanui Rd, Hastings.

1972

‘HUSTLER’ brand introduced.

Image: R.H. Currie driving a Hustler forklift.

1973

INDUSTRY FIRST – Patented self-steer sprayers introduced.

INDUSTRY FIRST – Mast sideshift – Patented high ground clearance – Patented bin-tipper clamp

Image: one of the first worldwide developed and patented steering axle on sprayers.

1978

2-year warranty introduced.

Image: ‘Clearview’ forklifts that are covered by our two-year warranty, like all Hustler products after that date. 

1980

New range of all-roller ‘Clearview’ masts introduced.

INDUSTRY FIRST – Multi-lift™ non hydraulic forklift patented NZ and Australia.

Image: Multi-lift™ non hydraulic forklift (E2 Economy).

1983

Additions to factory ‘HUSTLER’ brand launched.

Image: Hustler machines loaded and ready for export in Australia.

1988

Front Runner™ front mounted minilift introduced.

Standard Top Link Range introduced.

Image: Front Runner™ front mounted on a Fiat 55-66 tractor. 

1990

Larger site opened in Omahu Rd, Hastings.

Load Floater™ Suspension bin fork introduced.

SPIKA™ bale spiker and feeder introduced.

Image: One of the very first SPIKA™ bale spiker and feeder.

1993

INDUSTRY FIRST – Patented CHAINLESS 2000 bale feeder introduced.

INDUSTRY FIRST – Softarms™ developed for handling wrapped bales.

Rolatrac™ mounting system for New Holland Supersteer tractors introduced.

Image: Rolatrac™ mounting system showcased on a New Holland tractor.

1998

INDUSTRY FIRST – Equaliser introduced.

INDUSTRY FIRST – VMX™ forklifts launched

Image: one of the first VMX™ forklifts.

2000

Expansion do factory at Omahu Rd, Hastings.

INDUSTRY FIRST – VS™ high visibility fork arm introduced.

Image: on going factory expansion.

2003

‘Clearview’ fork developed for industrial applications.

INDUSTRY FIRST – Patented CHAINLESS 4000 self loading bale feeder introduced.

INDUSTRY FIRST – CHAINLESS 8000 multi-bale feeder 

Purchase of testing/development facility opposite HQ.

Image: one of the first patented CHAINLESS 4000 being developed and tested.

2008

SL Range of chain type round bale-feeders introduced

Spraysmart imported sprayer range introduced.

INDUSTRY FIRST- CHAINLESS freeflow wiper introduced – dramatically reducing jamming and clogging of difficult bales.

Image: Official launching event for the Spraymart sprayers range in 2009. 

2009

INDUSTRY FIRST- SL-450T folding extension trough feeder introduced.

Raven Precision farming range introduced.

Image: one of the first SL-450T folding extension trough feeder being developed and tested.

2011

SLX bale feeders launched.

Large capacity linkage sprayers introduced

Spraysmart Target range introduced.

Spraysmart Duraboom NZ’s Toughest launched.

Image: Massive capacity Fox sprayer.

2014

INDUSTRY FIRST
Revolutionary Katipo sprayer range introduced, changing the game for linkage sprayers.

Image: Katipo sprayer.

2015

INDUSTRY FIRST

TE205 Series re-developed Chainless bale feeders introduced

 

2016

SL360X bale feeder launched

INDUSTRY FIRST- Patented SnaploxTM auto connection system introduced

Hustler Equipment has acquired Robertson Manufacturing.

Chainless LM104 & LX104 bale feeders released

Image: Snaplox system being demonstrated.

2018

INDUSTRY FIRST-  World First proofof-placement, feed management and weighing system released – FeedLink

All NEW Combi RX & CM Feedout wagons introduced. A five model range, Hustler’s biggest launch to date.

Image: feedlink on feedout wagons

2019

Brand new, purpose built, state-of-the-art Global Headquarters building achieved.

Hustler Rebrand –  As Hustler is all about innovation and change, they introduced new colours, product names & a all-new Armacote system 

2020

Hustler Live Virtual demos launched Globally 

2021

Hustler Equipment’s  60th anniversary – 1961-2021

Foundations

Hustler has stood the test of time, founded in 1961 on the same principals that govern everything we do today.

“World class company providing state-of-the-art equipment enabling livestock to thrive in healthier, timely feeding conditions delivering significant reductions in waste, enabling clients to bank greater profits and lead a happier life”

  • World’s Best
  • Innovation
  • Integrity
  • Accountability
  • Passion
  • Team

Job vacancies

We’re always on the lookout for great people to join our growing team if you’re interested in working with us, get in touch.

Just let us know which position you want to apply for and attach your CV.

Management Team

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Angus Hewetson

Global Business Development Manager
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Richard Currie

Product Development
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Rob Weaver

Production Manager
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Arne Currie

Global Customer Care Manager

What our customers are saying

paul bevan

“My clients have observed my operation working with these bale grabs and have invested in a set of their own. They’re great!”

Paul Bevan, Kereru (New Zealand) - Mega Softhands

“He can go off mustering while the kids and I can carry on spraying the lambs.  It’s our life on this farm”

Lisa Tahau, Titiokura Station (New Zealand) - Katipo/Applic8r - Sheep Jetter

“The machine has saved me a lot of aches and pains”

Mike Lough (Ireland) - Unrolla SL360X/LX105
_STU4356

“The ability to pick up from both direction and feed both ways with our bale feeder is a benefit. We chose Hustler because we saw it as the best bale feeder on the market”

Sheldon Reed, Darfield (New Zealand) - Unrolla SL360X/LX105
Sarah video festured image

“We put all that time and energy to put up beautiful hay with all the Alfalfa leaves, and the processor kind of just blows it up into the air. I wanted to go with something that would just roll the bales out”

Sarah Salsbury, Montana (USA), - Chainless X5000/TX205
4

“I would recommend Hustler for anyone wanting reliability, ease of handling, saving time which saves money “

Brian Attwood, Ruatangata (New Zealand) - Chainless X2000/LM104
andrew gordon

“It’s never broken down, side bars are very useful as you can see where it is when going through gates as well as keeping mis-shapen bales in the chamber on the steep country we operate on”

Andrew Gordon (Scotland) - Unrolla SL700X/TX205
Jeremy Smith, Kentucky, XR1500 (portrait)

“We saved about 40% on labor… I would definitely say that this is a product well worth buying.”

Jeremy Smith, Kentucky (USA) - Chainless XR1500/SX105 Rebaler
Andrew Ferguson

“After running the Hustler for a few months, we decided to go ahead and purchase two more”

Andrew Ferguson (USA) - Chainless X5000/TX205
David king

“When feeding out we don’t want to be mucking around. It’s an awesome machine, hasn’t given us any trouble so far and honestly can’t see it giving us problems in the future”

David King, Carew (New Zealand) - Chainless X5000/TX205

Why Hustler

Hustler has been designing and building farm equipment since 1961. We combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks.

Our head office location in one of New Zealand’s key agricultural regions keeps us in touch with the requirements of some of the world’s best farmers. We listen, we observe, and we challenge the status quo to develop products that meet the evolving needs of agriculture. Industry-leading technology ensures meticulous manufacturing standards.

All new Hustler products undergo a grueling test programme, When they survive we stand behind them with our two-year warranty and our global dealer network.

FAQS

How long is the warranty on Hustler Products?

Am I able to feed fine chopped bales with a Chainless balefeeder?

Can the Chainless feed out round bales both ways?

Will I be able to feed round and square bales?

Am I able to feed straw bales with a Chainless balefeeder?

Do you have a balefeeder that feeds into troughs?

Do your chain type balefeeders use bushes or bearings?

How do I find out which loader brackets I need?

Where do I get spares and backups?

How do I find my nearest Hustler dealer?

After-sales customer care

Our dedication to you doesn’t stop when you leave the dealer. That’s because owning a Hustler should be as rewarding as the time it saves you.

All Hustler built products are backed with a full 2-year warranty for added peace of mind in the field and include Hustler’s legendary service, back up and support that exceeds your expectations.

Hustler Equipment is an official New Zealand FernMark Licencee, a government programme which  promotes and protects New Zealand products and services on a global scale.

Visit our support page to locate your nearest Accredited Dealer, to contact our Hustler Field Consultants, to access to literature, resources, help or to find out more about our after-sales support.

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