Hustler has lead the market through an Innovation Advantage that is clearly a major step ahead of the pack.
At Hustler, we develop our equipment based on input from the people who use our machines
In fact the majority of Hustler’s product development time is spent in the field talking to farmers, listening to their needs and finding their constraints. We utilise simple methods to solve complex problems, trialing and testing the concepts to ensure the equipment performs in every situation that it might be required to work in.
Our commitment to research and development means we build equipment you can consistently rely on, year in year out, ensuring you exceptional value for money and lower cost of ownership.
Conscious of our responsibility towards the future generations, for us environmental protection is not merely a lip service.
Already for many years, Hustler has contributed to numerous charity organisations to improve society in health, safety and well being of not only employees but also needs of society in general.
The introduction of world class manufacturing facilities which have more efficient production methods and equipment requiring fewer inputs and less emissions has substantially reduced the impact on the environment as a result.
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At Hustler we thrive on product feedback. Feedback is the back bone of process improvement and without this it is very hard to innovate.
Most initial testing during the development phase is performed in New Zealand, then product concepts are sent to all major markets for thorough testing, to ensure that they:
Various CAD (Computer aided development) systems are also used to assist with analysis and testing, to ensure our customers are investing in products that will perform, last, and add value
Hustler products take a lot longer to develop that other brands, this is due to the extensiveness of product testing, design rationalising, and process analysis that Hustler puts into each product.
Typically when a Hustler product arrives on the market they’ve been in the development phase for between 2-3 years.
To name a few would include;
Hustler has been designing and building farm equipment since 1961. We combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks.
Our head office location in one of New Zealand’s key agricultural regions keeps us in touch with the requirements of some of the world’s best farmers. We listen, we observe, and we challenge the status quo to develop products that meet the evolving needs of agriculture. Industry-leading technology ensures meticulous manufacturing standards.
All new Hustler products undergo a grueling test programme, When they survive we stand behind them with our two-year warranty and our global dealer network.