Farm-to-consumer trading the sustainable farming future 2020 and beyond

Published 20th May 2020
Why Free Range

 

Never before have we experienced the disruption to the dairy and beef industry as a full lockdown and the economic side effects of the current pandemic lock-down situation. 

What came to my attention a few years ago when connecting with leading organic dairy producer in Wisconsin is how across the US and especially in New Zealand and many other markets around the globe is how premium produce is sold as a commodity when being grown sustainably could be sold for a premium as sustainably produced.

How to sell directly to the consumer

What we’re seeing from leading farmers in the industry is trading via an eCommerce store selling high-end produce at retail direct from the farm to the end consumer. The reason this is gaining so much traction in the market currently is that the consumer can learn about the sustainable and responsible methods used to produce top-end produce and the effort that has gone into farming sustainably for the future. 

7 Great eCommerce stores: 

  1. 999farms.nz
  2. greenleabutcher.co.nz
  3. kansascitysteaks.com
  4. victorybeef.com
  5. greatbritishmeat.com
  6. eatgreatmeat.co.uk
  7. themeatman.co.uk

How to set up online:

Here are some of our favorite eCommerce platforms to simplify setting your online store to sell directly to consumers

  1. www.wix.com
  2. www.shopify.com
  3. www.bigcommerce.com
  4. woocommerce.com

When you’re getting up to $45 per kilo ($20/Lb) for the grass-fed, sustainably produced beef it’s a no brainer why farmers and ranchers are joining the bandwagon with the current constraint on the supply chain.

Follow our sustainable livestock farming blog to learn more about upcoming tips on how you can grow your farming operation sustainably with a farm-2-plate supply chain.

Brent Currie, Hustler Equipment CEO