Hustler Now has the Official FernMark Seal of Approval

Published 24th April 2018
New Zealand

The team at Hustler is excited to announce that Hustler Equipment has just become a licensee of the official FernMark Licence Programme.


The FernMark Licence is a programme designed to protect and promote Kiwi brands and products to the world, which is why it’s a great move for the reputation and credibility of Hustler the world leader in livestock feeding solutions.

Equally, being a licensee now makes Hustler Equipment an ambassador for New Zealand, which is both a privilege and an exciting opportunity to promote New Zealand’s reputation in sustainable pasture based farming which is well know around the world.


The FernMark Licence Programme is the New Zealand Government’s official ‘country of origin’ accreditation programme. That means Hustler Equipment products that display the FernMark have met the New Zealand Government’s eligibility criteria and requires that licensed Hustler Equipment products are designed and made in New Zealand, which is why the Government is happy for them to represent New Zealand around the world. 

Carrying the Government’s tick of approval gives companies a big advantage overseas. Sarah Morgan, Marketing Manager at NZ Story, says:

“It’s great to see successful exporters, like Hustler Equipment, recognise the value associated with being from New Zealand. As a country, we have a reputation for developing ingenious products and services that meet the needs of customers. Hustler is a prime example of this. And to know they are supporting our collective mission to help drive preference for New Zealand products & services by carrying the FernMark is exciting for all exporters.”

Sarah Morgan, Head of Engagement, NZ Story

The Programme employs a global monitoring service, Yellow Brand Protection. The service trawls over 800 online trading sites to check for illegitimate use of the FernMark. That protects the Programme by maintaining its credibility and integrity – and protects consumers by giving them the confidence that when they see the FernMark, it’s an authentic New Zealand product.

Asked why Hustler Equipment applied to become a FernMark Licensee, explained,


Hustler Equipment Ltd_Horizontal

Ultimately, the FernMark Licence Programme delivers consumer trust. Carrying the FernMark means Hustler Equipment are able to authenticate their products as being from New Zealand, while consumers can trust that they’re buying authentic products. And in turn, the Programme entrusts us to represent New Zealand at its best. It’s a win-win situation.