In the early 1970’s, Herby Whyte was one of New Zealand’s most progressive farmers. He and wife Pam, operated a successful potato growing enterprise at Lochiel, near Winton in the South Island. Herby was focussed on improving productivity and making farming a more profitable business and he knew that machinery was a critical part of this. Frustrated about availability of fit-for-purpose machines and the quality of back up service and support – he decided to do something about it and in 1975, the Whyte’s established Landpower, then known as Farmrite.
Since then, by staying true to Herby’s vision, working hard, doing honest business with good people, sourcing the best farm machinery in the world, fronting up if there is an issue, and always looking to keep one step ahead, Landpower and its CLAAS Harvest Centre retail dealership network has grown into a significant business spanning New Zealand and Australia.