Join our global accredited dealership network of farming equipment dedicated to livestock feeding, bale handling and pasture care.

Hustler Equipment

Hustler Equipment is a New Zealand family business founded in 1961, specialising in designing and manufacturing premium livestock feeding, bale handling and pasture care gear. Leader in New Zealand and Australia, Hustler also benefits from a strong presence in North America and Europe, and is distributed worldwide, in more than 20 countries. 

Interested in distributing our farming equipment?

Hustler Equipment’s range is evolving rapidly, offering innovative solutions to farmers and ranchers seeking to reduce hay waste and inputs, increase operational efficiency, improve stock health and promote environmental stewardship — all while enhancing profitability. Our equipment has been adopted by agricultural institutions and researchers to showcase its effectiveness. If you’re ready to join our journey, register your interest today.

Want to know more ? Contact us!

The Hustler Advantage

Hustler operates in more than 20 countries, offering a comprehensive support network for our dealers in a global context. Our dedicated Sales, Customer Care and Marketing teams are readily available to assist you on a daily basis.

Here’s what partnering with Hustler means:

  • Easy-to-use products with straightforward demonstrations
  • Solutions catering to a diverse range of livestock feed types, including bales, silage, by-products and more
  • A trusted brand with a proven track record among customers
  • Regularly updated multimedia content, including blogs, videos, and testimonials
  • A high conversion rate following product demonstrations
  • A 100% hydraulic system with minimal wearing parts, reducing parts stock requirements and workshop after-sales service

Be one of the first to join us and benefit from  :

  • Negotiated territorial distribution exclusivity
  • Access to a passionate network built on trust and mutual support
  • Increased dealership foot traffic as more farmers and ranchers are drawn to our new technologies such as the Hustler Chainless system and other innovative equipment

Our Products

What Our Customers Are Saying


“We stand by that machine very, very much”

Aaron Whiffin, Narooma (Australia) - Chainless TX205

“Everything we got from Hustler is well built and simple and we won’t have to replace it for a very long time”

Adam Atkinson, South Devon (United Kingdom) - Combi CM136

“It just made my life a lot easier.”

Adam Grabenstein, Eustis, South Western Nebraska (United States) - Chainless X2500/LX105
Anthony Lopes

“Really easy, reliable and strong, built to last”

Anthony Lopes, Waikato (New Zealand) - Applic8r LX890
bob ethell softhands

“Looking at the Hustler Softhands, there’s a lot of features again that stand out to me”

Bob Ethell, Victoria (Australia) - Softhands LM100
Boyd Houghton

“I believe that Hustler’s got the best gear out, for dairy farmers, sheep farmers, cattle farmers, to do this bulk feeding. They require a good machine to actually do the hard work,”

Boyd Houghton, Tirau (New Zealand) - EzFeed SM110
Brenton Hore

“You can fold up and then just drive straight into the paddock. They’re efficient and easy to use.”

Brenton Hore, Wymah (Australia) - Regener8r LM630 chain harrows
Bruce Findlay

“My ewes are definitely benefiting because whenever they want to go and eat silage, it’s available. It’s not pulling at a bale that’s absolutely solid, and I see a difference in their condition.”

Bruce Findlay, (Scotland) - Unrolla LX105

“The good thing about this machine is that it preserves the long strands, it doesn’t chop them.”

Bruno & Daniel Batard, Saint-Aybert (France) - Chainless X2000/LM104
Chris Box

“It streamlines the job and makes it more convenient for getting the job done”

Chris Box, Victoria (Australia) - Chainless TX205

“Maintenance-free is an efficiency that we’re always looking for and Hustler seems to be able to provide that. It looks like it will have a fairly long life.”

Clay Chattaway, Alberta (Canada) - Chainless X5000/TX205
Colin Mathis 4

“I never had to use customer service or a parts number, because it doesn’t break.”

Colin Mathis, Tokoroa (New Zealand) - Loadmax TX114
Drew Kennedy

“We have rolled out about 1250 to 1300 bales so far this year, and it has never missed a beat.”

Drew Kennedy, Abernethy (Scotland) - Unrolla LX105

“With the Hustler, we can repeatedly do three bales in four days, which is a reduction of 33%”

Ethan and Amy Hofschulte, Minnesota (USA) - Chainless LX105
Frank Archer

“Hustler has a really good combination of practicality and ease of use”

Frank Archer, Tasmania (Australia) - Combi RX178

“I don’t know what the parts system with Hustler is like, because I never had to use it. That’s what I like.”

Gerard Coll, Timaru (New Zealand) - Chainless LX104
Jim Bob

“It’s allowing us to be more efficient and faster and to feed better because we can blend that hay as it’s coming out, and to know exactly how many pounds we’re putting on the ground.”

Jim Bob Collins, Mitchell Oregon (USA) - Combi RX178

“They last for a long time so in that respect they’re saving us a lot of money because we’re not having to go and replace them all the time.”

John Vallance, Tangiteroria (New Zealand) - Softhands LX200
Justin Stevens

“It’s built very, very strongly. It just handles so well,”

Justin Stevens, Marlborough (New Zealand) - Applicr8r LX890

“I can throw anything into this box and it’s going to come out and be fed the way I want it to, in a nice line down the field where the cattle aren’t stomping every bit of it into the mud”

Kent Smith, Missouri (United States) - Combi RX148
Kyle Shobe

“It has cut down our feeding time immensely.”

Kyle Shobe, Montana (United States) - Unrolla LX105
Laura Le Quesne

“Everything is simple, user friendly which is perfect for us”

Laura Le Quesne, Piriaka (New Zealand) - Applic8r LX1150

“I save about 45 minutes to 1 hour a day with my Hustler bale feeder.”

Paul Besnier, Retiers (France) - Unrolla SL300X/LM105
Rowan Fetterplace

This machine cuts the plastic, picks the net out and drops the hay into the feeder

Rowan Fetterplace, Osterley (Australia) - BaleSlice LX190
Stephen Gaskins Article photo 800w 3

“With the Hustler, I can put out 19 bales in a day where before it would have been 30 or more”

Stephen Gaskins, Pink Hill, North Carolina (USA) - Chainless TX205

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