After completing his agriculture-based trades program in Switzerland just over twelve years ago, Frank Schneider followed his family to their newly purchased cattle ranch east of Pouce Coupe. Frank worked six years for the local John Deere Dealer before his wife Jordan and him decided to branch out on their own.
Frank and Jordan wanted to find a way to focus on customer support, and develop lasting relationships with their customers, something they felt was missing in the industry.
In March of 2014 Northline Equipment Ltd. became a reality. Initially, Frank and Jordan operated out of their service truck and the shop at the family farm. Later that year they secured a shop in Dawson Creek and after four years have recently moved out to their personal shop just east of Dawson Creek where they have been able to expand their business ventures yet again.
Since their start-up, Frank and Jordan have gradually taken on a few of their own dealer lines of farm equipment. They began in 2015 with JBS and have since added Kuhn, Schuitemaker and Hustler Equipment.