Agricultural Innovation

Hustler has lead the market through an agricultural innovation advantage that is clearly a major step ahead of the pack.

We Build Innovation

At Hustler, we develop our farm machinery technology based on input from the people who use our machines.

In fact, the majority of Hustler’s product development time is spent in the field talking to farmers, listening to their needs and finding their constraints. We use simple methods to solve complex problems, trialling and testing the concepts to ensure the equipment performs in every situation that it might be required to work in.

Our commitment to research and development means we build the equipment you can consistently rely on, year in year out, ensuring you exceptional value for money and lower cost of ownership.


Conscious of our responsibility towards the future generations, for us environmental protection is not merely a lip service.

Already for many years, Hustler has contributed to numerous charity organisations to improve society in health, safety and well being of not only employees but also needs of society in general.

The introduction of world class manufacturing facilities which have more efficient production methods and equipment requiring fewer inputs and less emissions has substantially reduced the impact on the environment as a result.

Woman swimming in clear river water | Hustler Equipment works for sustainability to preserve such waters | New Agricultural Innovation | Farm Machinery Technology

Why Hustler

Hustler has been designing and building farm equipment since 1961. We combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks.

Our head office location in one of New Zealand’s key agricultural regions keeps us in touch with the requirements of some of the world’s best farmers. We listen, we observe, and we challenge the status quo to develop products that meet the evolving needs of agriculture. Industry-leading technology ensures meticulous manufacturing standards.

All new Hustler products undergo a grueling test programme, When they survive we stand behind them with our two-year warranty and our global dealer network.


Let us know how we could make your life easier



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Where are your products tested?

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What Charities does Hustler give to

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