At Hustler, we’re obsessed with crafting revolutionary livestock farm equipment that customers absolutely love!

4 Generations of Rethinking the Everyday™

Building a Jet Engine for his push-bike at just 8 years old… was one of the many inventions that just occurred on the Currie family farm. Needless to say when Russell’s father discovered the contraption, “he tried to pull the hand brake on the idea”

That same inventive gene went on to kick off Hustler Equipment some 59 years ago with that very gene running through 4 generations and creating a thriving global company Head Quartered only a few miles from the original farm in the back blocks of  New Zealand

We’re on a mission to help farmers and ranchers ‘Achieve More Everyday’ with the ‘World’s Best Livestock Feeding Solutions’.

Global Company

Hustler has grown its business on global demand, by staying at the forefront of an industry where technological developments are constantly emerging and discerning buyers are seeking to improve their efficiencies.

Much of the testing and trialing of new equipment is carried out by end-users in the field, and around the world to ensure that Hustler products meet the demands of a global market.

The History of Hustler

From humble beginnings to today


R.H. Currie started making orchard equipment from his shed in Raupere Rd.

First sprayers built.

‘CURRIE-BILT’ brand introduced.

Image: one of the first sprayers developed in early 1960’s.


First hydraulic rams produced.

Image: ute-mounted sprayers for contractors developed in mid-1960’s.


Company moved to Ikanui Rd, Hastings.

Started making sprayers for ‘Winstone’ who exported them to Hawaii, Bermuda, Samoa, Fiji and Australia.

Image: one of the first sprayers developed for Winstone.


First turn-around tractor forklift produced.

Image: a turn-around tractor forklift front of R.H. Currie Manufacture at Ikanui Rd, Hastings.


‘HUSTLER’ brand introduced.

Image: R.H. Currie driving a Hustler forklift.


Patented self-steer sprayers introduced.


  • Mast sideshift
  • Patented high ground clearance
  • Patented bintipper clamp

Image: one of the first worldwide developed and patented steering axle on sprayers.


2-year warranty introduced.

Image: ‘Clearview’ forklifts that are covered by our two-year warranty, like all Hustler products after that date. 


New range of all-roller ‘Clearview’ masts introduced.

Multi-lift™ non hydraulic forklift patented NZ and Australia.

Image: Multi-lift™ non hydraulic forklift (E2 Economy).


Additions to factory ‘HUSTLER’ brand launched.

Image: Hustler machines loaded and ready for export in Australia.


Front Runner™ front mounted minilift introduced.

Standard Top Link Range introduced.

Image: Front Runner™ front mounted on a Fiat 55-66 tractor. 


Larger site opened in Omahu Rd, Hastings.

Load Floater™ Suspension bin fork introduced.

SPIKA™ bale spiker and feeder introduced.

Image: One of the very first SPIKA™ bale spiker and feeder.


Patented CHAINLESS 2000 bale feeder introduced.

Softarms™ developed for handling wrapped bales.

Rolatrac™ mounting system for New Holland Supersteer tractors introduced.

Image: Rolatrac™ mounting system showcased on a New Holland tractor.


Equaliser introduced.

VMX™ forklifts launched

Image: one of the first VMX™ forklifts.


Expansion do factory at Omahu Rd, Hastings.

VS™ high visibility fork arm introduced.

Image: on going factory expansion.


‘Clearview’ fork developed for industrial applications.

Patented CHAINLESS 4000 self loading bale feeder introduced.

CHAINLESS 8000 multi-bale feeder prototype shown at dealer day.

Purchase of testing/development facility opposite HQ.

Image: one of the first patented CHAINLESS 4000 being developed and tested.


SL Range bale feeders introduced.

Spraysmart imported sprayer range introduced.

CHAINLESS freeflow wiper introduced – dramatically reducing jamming and clogging of difficult bales.

Image: Official launching event for the Spraymart sprayers range in 2009. 


SL-450T folding extension trough feeder introduced.

Raven Precision farming range introduced.

Image: one of the first SL-450T folding extension trough feeder being developed and tested.


SLX bale feeders launched.

1500-litre linkage sprayer introduced.

Spraysmart Target range introduced.

Spraysmart Duraboom launched NZ’s Toughest.

Image: Massive capacity Fox sprayer.


Revolutionary Katipo sprayer range introduced, changing the game for linkage sprayers.

Image: Katipo sprayer.


Bale loading camera on the New CHAINLESS X5000 bale feeder.

CHAINLESS X5000 bale feeder launched.

Image: bale loading camera.


Patented hands-free auto connect/disconnect loading system ‘Snaplox’ introduced.

Hustler Equipment has acquired Robertson Manufacturing.

Image: Snaplox system being demonstrated.


Wireless Touch Feed X™ kit introduced.

Image: Wireless Touch Feed X™ showcased on a X2500 bale feeder makes operation easier for tractors with 1 DA hydraulic remote.


Brand new, purpose built, state-of-the-art Global Headquarters building achieved.


Hustler has stood the test of time, founded in 1961 on the same principals that govern everything we do today.

“World class company providing state-of-the-art equipment enabling livestock to thrive in healthier, timely feeding conditions delivering significant reductions in waste, enabling clients to bank greater profits and lead a happier life”

  • World’s Best
  • Innovation
  • Integrity
  • Accountability
  • Passion
  • Team

Job vacancies

We’re always on the lookout for great people to join our growing team if you’re interested in working with us, get in touch.

Just let us know which position you want to apply for and attach your CV.

Management Team


Angus Hewetson

Global Business Development Manager

Richard Currie

Product Development

Rob Weaver

Production Manager

Arne Currie

Global Customer Care Manager

What our customers are saying

paul bevan

Find out from Paul Bevan a beef farmer and contractor why he prefers the genuine Softhands® from Hustler over others and why’s he has not needed to update them in 5 years

Paul Bevan, Kereru (New Zealand) - Mega Softhands

Simon and Lisa Tahau have managed the steep and rocky Titiokura Station for around 15 years, and 2 years ago they purchased a one of Hustler’s Katipo Sheep Jetter sprayer packs for jetting 4000 lambs each year. Watch the video to see what she has to say about

Lisa Tahau, Titiokura Station (New Zealand) - Katipo - Sheep Jetter

Feeding baled silage in Ireland with a Hustler Bale Unroller

Mike Lough (Ireland) - SL360X

Why does Sheldon Reed, a farmer in Darfield love his SL360X? We caught up with Sheldon to find out how his new Hustler Bale Feeder has helped out on his farm.

Sheldon Reed, Darfield (New Zealand) - SL360X
Sarah video festured image

“We put all that time and energy to put up beautiful hay with all the Alfalfa leaves, and the processor kind of just blows it up into the air. I wanted to go with something that would just roll the bales out”

Sarah Salsbury, Montana (USA), Chainless X5000

Needing equipment that is reliable and saves him time on his operation its a no brainier that he owns 2 sets of Hustler Softhands and two Hustler Bale feeders. One set used on his home farm and the other on his run off helping to run a smooth and efficient ope

Brian Attwood, Ruatangata (New Zealand) - Chainless X2000
andrew gordon

We recently visited a beef farm up in Pitlochry, Scotland to see how their 5-year-old Hustler SL700X bale feeder had been performing…

Andrew Gordon (Scotland) - SL700X
jeremy smith

The secret behind Hustler’s success is how it has set itself apart from the rest by listening to customer’s feedback, incorporating innovative features, and setting the industry benchmark.

Jeremy Smith, Kentucky (USA) - Chainless XR1500 Rebaler
Andrew Ferguson

“After running the Hustler for a few months, we decided to go ahead and purchase two more”

Andrew Ferguson (USA) - Chainless X5000
David king

David King from Carew, Mid-Canterbury is a dairy support and cropping farmer who decided to buy a chainless X5000 bale feeder 12 months ago and never looked back.

David King, Carew (New Zealand) - Chainless X5000

Why Hustler

Hustler has been designing and building farm equipment since 1961. We combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks.

Our head office location in one of New Zealand’s key agricultural regions keeps us in touch with the requirements of some of the world’s best farmers. We listen, we observe, and we challenge the status quo to develop products that meet the evolving needs of agriculture. Industry-leading technology ensures meticulous manufacturing standards.

All new Hustler products undergo a grueling test programme, When they survive we stand behind them with our five-year warranty and our global dealer network.


How long is the warranty on Hustler Products?

Am I able to feed fine chopped bales with a Chainless balefeeder?

Can the Chainless feed out round bales both ways?

Will I be able to feed round and square bales?

Am I able to feed straw bales with a Chainless balefeeder?

Do your chain type balefeeders use bushes or bearings?

How do I find out which loader brackets I need?

Where do I get spares and backups?

How do I find my nearest Hustler dealer?

After-sales customer care

Our dedication to you doesn’t stop when you leave the dealer. That’s because owning a Hustler should be as rewarding as the time it saves you.

All Hustler built products are backed with a full 2-year warranty for added peace of mind in the field and include Hustler’s legendary service, back up and support that exceeds your expectations.

Hustler Equipment is an official New Zealand FernMark Licencee, a government programme which  promotes and protects New Zealand products and services on a global scale.

Visit our support page to locate your nearest Accredited Dealer, to contact our Hustler Field Consultants, to access to literature, resources, help or to find out more about our after-sales support.

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